10CRIC is the online destination for one of the most recognisable sports betting and casino brands operating in the Indian market. Over the course of more than a decade, 10CRIC has evolved from a narrowly focused cricket sportsbook into a comprehensive iGaming platform serving millions of Indian players. The following article documents the brand’s origins, development milestones, product evolution, corporate structure, and present-day offering.
Origins and Founding (2012)
10CRIC was established in 2012 with a singular strategic premise: that India’s cricket-obsessed population was systematically underserved by the international bookmakers of the time. Existing global operators treated cricket as one sport among many; 10CRIC was conceived as a platform where cricket would be the primary organisational logic, not an afterthought.
The company is incorporated as Chancier B.V., registered under the laws of Curaçao, with its registered business address at Kaya Richard J. Beaujon Z/N, Curaçao (registration number 147277). At launch, the platform operated under a Curaçao eGaming sub-licence and offered a sportsbook covering domestic and international cricket, with limited casino content. INR as the base account currency and the inclusion of UPI payment infrastructure from an early stage distinguished the platform from international competitors with ad hoc India strategies.
Platform Development: 2012–2020
Between 2012 and approximately 2015, 10CRIC operated primarily as a sports betting platform. The casino section existed but was not a material part of the product offering. This initial phase prioritised building brand recognition within India’s cricket-betting community through competitive odds on IPL matches and bilateral series, particularly those involving the Indian national team.
From 2015 onward, the casino product expanded substantially. Partnerships with Evolution Gaming enabled the introduction of a live dealer lobby, which became one of the platform’s most differentiated offerings for Indian players. The inclusion of Andar Bahar and Teen Patti as dedicated live tables — rather than as supplemental additions — reflected the platform’s continued commitment to building specifically for Indian tastes rather than adapting a generic international casino product.
By the latter part of this period, 10CRIC had established UPI, NetBanking, and IMPS as standard deposit and withdrawal channels, eliminating the currency conversion friction that affected most international operators accepting Indian players. The platform’s sportsbook had expanded beyond cricket to cover football, kabaddi, tennis, basketball, and over 20 additional sports while maintaining cricket as its most elaborately developed category.
Brand Ambassadors and Public Profile
10CRIC has used high-profile cricket partnerships as a primary mechanism for brand building in India.
In April 2021, the company announced West Indian batting legend Chris Gayle — known globally as the “Universe Boss” — as its brand ambassador. The partnership coincided with the IPL 2021 season and centred on content creation, fan engagement campaigns, and the promotion of 10CRIC’s cricket-specific products. Gayle’s contract ran for two years and significantly elevated the brand’s public visibility.
In July 2024, 10CRIC announced Indian spin bowling legend Harbhajan Singh as its next brand ambassador. Singh, affectionately known as “Bhajji” or the “Turbanator,” had represented India across more than 700 international wickets over a career spanning two decades. The partnership was formally announced via 10CRIC’s official channels on 11 July 2024. Singh’s deep association with Indian cricket culture — including his role in India’s landmark 2001 Test series victory over Australia and the 2007 T20 World Cup — made the appointment a natural fit for a platform whose identity is constructed around Indian cricket fandom.
Licensing and Regulatory Standing
10CRIC’s current regulatory framework has evolved from its original Curaçao sub-licence. The platform now operates under a licence issued by the Government of the Autonomous Island of Anjouan, Union of Comoros (License No. ALSI-202509027-FI1). This licence authorises the operator to provide sports betting and chance-based casino gaming services.
The shift to Anjouan licensing reflects a broader industry trend among India-focused operators seeking jurisdictions with formalised compliance frameworks. Anjouan-licenced operators are subject to requirements around anti-money laundering procedures, know-your-customer verification, responsible gambling tool provision, and independent auditing of gaming systems.
From a player perspective, licensing serves several practical functions. It requires the operator to maintain player funds in accounts segregated from operational capital, to provide accessible dispute resolution mechanisms, and to offer deposit limits, session reminders, and self-exclusion tools. All of these are present in 10CRIC’s current platform implementation. KYC verification via PAN or Aadhaar card is required prior to first withdrawal.
Current Product Offering (2026)
As of 2026, 10CRIC operates as a dual-purpose sports betting and online casino platform. Its sportsbook covers over 60,000 events per week across more than 20 sports, with cricket receiving the most elaborate treatment. A standard IPL match carries upward of 148 individual markets, including match winner, toss winner, total runs, session betting, fall of first wicket, player prop markets, method of dismissal, and live in-play lines updated ball by ball. Coverage extends to the Pakistan Super League, Big Bash League, Vitality T20 Blast, Tamil Nadu Premier League, and international bilateral series.
The casino section comprises over 2,500 titles from providers including Evolution Gaming, Microgaming, NetEnt, Play’n GO, Big Time Gaming, and Pragmatic Play. The live dealer lobby — powered primarily by Evolution Gaming and Ezugi — includes over 200 tables. Dedicated live Andar Bahar and Teen Patti tables are available across multiple betting limits, with the Teen Patti offering including standard and variant formats such as 20:1 Teen Patti and TeenPatti Pro.
The mobile app for Android is available as a direct APK download from the official site (approximately 37MB installed) and is optimised for 4G network conditions. iOS users access a fully functional mobile browser version. Payment infrastructure covers UPI (Google Pay, PhonePe, Paytm, BHIM), IMPS, NetBanking, AstroPay, Neteller, and cryptocurrency in Bitcoin, Litecoin, Ethereum, and USDT. Deposits are processed instantly across all methods.
Welcome Bonus and Promotions
New users in 2026 may claim a 150% first deposit bonus up to ₹20,000 using promo code WELCOMEIPL on a minimum deposit of ₹250. The sports wagering requirement is 20x at minimum odds of 2.00, to be completed within 15 days. A casino variant of the same bonus applies a 40x rollover. Recurring promotions include weekly casino reload bonuses, live casino cashback of 7% on Thursdays through Saturdays (up to ₹10,000 with no wagering attached), and IPL-season-specific offers including Early Win markets and Match Day Missions. A by-invitation VIP programme provides personalised cashback, dedicated account management, and exclusive event access to the platform’s highest-volume users.
Summary
10CRIC was founded in 2012 by Chancier B.V. as a cricket-first sports betting platform for the Indian market. Over its operational history it has expanded into a full iGaming product encompassing a sportsbook, live casino, and casino games section, while retaining an India-specific product focus expressed through INR accounts, UPI payments, Hindi language support, and dedicated Indian card game live tables. The brand has maintained public visibility through partnerships with internationally recognised cricket figures including Chris Gayle and Harbhajan Singh. Its current regulatory framework is provided by the Government of the Autonomous Island of Anjouan, Union of Comoros (License No. ALSI-202509027-FI1).
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